Australian Family Network is the secret to unlocking the door to 240,000+ young families.
We know families and how to win their hearts. We also know the early years' and primary school education systems. We've made it our business for the last 17 years.
Setting us apart is our ability to ensure your brand is welcomed directly into the homes and hearts of young Australian families - through a channel they trust; their child's early years centre, kindergarten or primary school.
Our reliable family marketing methods allow you to make a strong, genuine connection with young families - in particular busy, working mums (the family decision-makers).
How we do this depends on your brand's needs.
Deliver activations that result in sales.
The purity of the environment in which we connect with families is without peer.
One thing is for certain - you'll gain access to up to quarter of million young Australian families.
See our family marketing case studies.
Visit our consumer website www.australianfamily.com.au or click the image:
Business Development Director
As an active hands-on father of four children aged eight to 16 years, Paul understands the chaos of busy active family life…and what ‘time-poor’ really means. Paul’s background is in sales and marketing and over the years he has created and implemented campaigns for some of Australia’s biggest FMCG brands. He has built an extensive network with the early education and care movers and shakers, an important sector in the Australian economy, and has earned the trust and respect of these influential stakeholders. Paul is a dyed-in-the-wool Port Adelaide AFL tragic and speaks fluent Spanish.
As editor, Jen manages the daily operations of the magazine, online and social media activity. That means all aspects of editorial policy and magazine production as well as liaising with clients over campaign collateral. With a background in both school and tertiary education, and three offspring attending university, Jen is across all aspects of how to talk to teachers and parents. Unsurprisingly, she is a reader (the Outlander series her guilty reading secret) and is not ashamed to declare that she loves watching well-crafted TV drama… and the odd reality show.
Joanne lives and breathes the female grocery buyer market and knows what it takes to make a brand successful. She's the mother of two boys and comes from a strong publishing and sales background . Her passion is finding solutions for FMCG brands that really make a difference and working alongside our clients to make their lives easier. Jo loves to cook and rates her Thermomix as the greatest innovation…ever.
Tailored brand, product and market research that delivers usable, robust data. Put our qualitative and quantitative research methods to the test.
Connect with 1.9 million children and families at 9,200+ Australian primary schools.
Australian Family Network cracks the hard-to-reach audiences in primary schools through tailored school education campaigns.
Sample your brand to 240,000+ mums at their children's early learning centre or kindergarten using our exclusive product sampling methodology.
Australian Family magazine is the foundation of the Australian Family Network content hub which has evolved to include print, web, social, newsletters and the Early Education & Care Awards.
Like all our team members, Natalie seems to have her fingers in most pies at Australian Family but specialises in digital communications, online content and research. She's built a strong rapport with hundreds of early year's educators through her work on the Awards and has a detailed knowledge of Australian Family's audience from the many research campaigns she's managed. As mum of two young teens and a dog-lover she spends much of her spare time taxi-driving, watching basketball games and dance concerts, and chucking balls around parks.